Indeed, taking just social media alone, research by Global WebIndex suggests that today 62.3% of the world’s population uses social media with the average daily usage in April 2024 being 2 hours and 23 minutes (Chaffey D, 2024). Yet social media has only existed to any major degree since 2002/3 with the introduction of Friendster, My Space and LinkedIn (Urrutia K, 2024).

The world of digital marketing is fast moving and staying on top of current trends is essential. To that end I embarked on a Postgraduate Diploma Course in Digital Marketing with the Digital Marketing Academy of Ireland (DMAI) in 2020, to ensure I was keeping up to date with the latest trends and investing in continual learning.

Here I share some of the learnings I’ve gained, along with hints and tips on marketing your organisation in today’s digital world.

Follow me on social media or get in touch to learn more.

Bibliography

Annatodica Getty Image Pro (2024) – ‘Digital marketing process, business concept on blackboard’ (photograph) on Canva (online). Available at https://www.canva.com/design/DAGH1kCiwSo/PxR4AZTzM0qXwXb72TziWA/edit [accessed 19 June 2024]

Chaffey D, 2024 – Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms (online). Available at https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ [accessed 12 June 2024]

Urrutia K, 2024 – When Did Social Media Become Popular (online). Available at https://voymedia.com/when-did-social-media-become-popular/ [accessed 12 June 2024]