Category: Uncategorized
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A Review of Grocery Mobile Apps in Ireland
As part of my Digital Marketing Postgrad with the Digital Marketing Academy of Ireland, I recently did a review of a number of grocery store apps in Ireland. This blog post provides an overview of the Dunnes and Lidl retail apps and the strengths and weaknesses of each. Dunnes Stores Dunnes Stores is an Irish…
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How Consumers Use Technology and its Impact on their Lives
Image 1 – Novak M (ND) – ‘Child with virtual reality headset sitting behind table indoors at home’ (photograph) Hi. My name is Marie Wiseman and today I’d like to talk to you about the Digital Age – How Consumers Use Technology and its Impact on Their Lives. The internet was first conceived in the…
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McDonald’s Extended Marketing Mix Over Time
Product Image 1 – Boyle T/Getty Images, (2005) ‘Price board which hangs inside the McDonald’s USA First Store Museum April 14, 2005 in Des Plaines, Illinois’ (photograph) Price Image 2 – McDonalds.ie (2020) ‘McDonald’s use bundle pricing on items such as Happy Meals to make buying more products together more affordable’ (photograph). https://www.mcdonalds.ie/iehome/happiness_rules.html Place Image…
Marie Wiseman Digital Marketing 