Digital Marketing Skills

Skills I’ve Gained

My Postgrad Digital Marketing Course combines study with practical assignments, allowing me to put into practice my learnings. The 3 biggest skills I’ve gained are as follows.

Image 3 – frender from Getty Images Signature (2024) ‘SEO – Search Engine Optimisation’ (illustration)

Search Engine Optimisation (SEO)

SEO is essential to being found on line and I learned how to

1 Put an SEO analysis into action

2 Conduct an SEO analysis

3 Use free SEO tools

Image 4 – wutzkoh (2024) ‘Advertising digital marketing industry ads effect concept’ (illustration)

Online Advertising

From time to time, it is necessary to boost organic search with advertising. Indeed, more than 1.2m businesses use Google Ads to market their products and services (Shewale R, 2024).

In this module, I learned how to

1 Construct and set up a campaign through Google Ads

2 Conduct keyword research using free online tools

Image 5 – Imágenes de MAKSYM YEMELYANOV (2024) ‘Smartphone apps. Application internet software icon background (3D illustration)

Mobile Apps

Surveys suggest c62% of businesses have an app or are in the process of building one (Girish R, 2024).

Through my learnings and research, I was able to recommend how a well-known retailer might improve their existing app.

Bibliography

frender from Getty Images Signature, 2024 – ‘SEO – Search Engine Optimisation’ (illustration) on Canva (online). Available at https://www.canva.com/photos/MAEEFOsqnSw/ [accessed 19 June 2024]

wutzkoh, 2024 – ‘Advertising digital marketing industry ads effect concept’ (illustration) on Canva (online). Available at https://www.canva.com/photos/MAFwFJcy83s/ [accessed 19 June 2024]

Shewale R, 2024 – Google Ads & PPC Statistics 2024 (Revenue & ROI) (online). Available at https://www.demandsage.com/google-ads-statistics/#:~:text=45%25%20of%20small%20businesses%20have,market%20their%20products%20and%20services. [accessed 2 June 2024]

Imágenes de MAKSYM YEMELYANOV, 2024 – ‘Smartphone apps. Application internet software icon background (3D illustration) on Canva (online). Available at https://www.canva.com/photos/MAFL7MsyLjE/ [accessed 19 June 2024]

Girish R, 2024 – Building a Business Mobile App in 2024? Here’s What You Need to Know (online). Available at https://www.fingent.com/blog/building-a-business-mobile-app-heres-what-you-need-to-know/#:~:text=According%20to%20a%20survey%2C%20by,the%20process%20of%20developing%20one. [accessed 3 June 2024]