marketing – Marie Wiseman Digital Marketing

4 Brilliant Examples of Content Marketing in the Travel Industry

Jun 18, 2024

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Content Marketing is a crucial part of marketing in today’s world and today I’d like to share 4 particularly strong examples of content marketing in the tourism industry. Blogs are a Must in Travel Blogs are essential to content marketing in most industries, but in particular tourism. People want to learn about the places they plan…

The Importance of Personal Branding and the Role Social Media Plays

Jun 18, 2024

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Werner Geyser describes Personal Branding as ‘how you promote yourself – the unique combination of skills, experience, and personality that you want the world to see’ (Geyser W 2021). Personal branding is about taking control of how you want to be perceived, vs allowing your personal brand to develop organically and possibly chaotically. Why is Personal Branding so…

Inbound Marketing – A Review – Wanderlust vs AllSaints

Jun 18, 2024

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Image 1 – Bearsky23 (ND) ‘Inbound Marketing Magnet Graphic Attracting Male and Female Stick Figures with Pull Marketing Tactics and Techniques’ (Vector) Inbound Marketing Review – Wanderlust vs AllSaints Three organisations’ inbound marketing was reviewed – Wanderlust, AllSaints and Millies.ie. This report reviews the inbound marketing of Wanderlust Travel Magazine and AllSaints. Wanderlust Image 2…

McDonald’s Extended Marketing Mix Over Time

Jun 18, 2024

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Product Image 1 – Boyle T/Getty Images, (2005) ‘Price board which hangs inside the McDonald’s USA First Store Museum April 14, 2005 in Des Plaines, Illinois’ (photograph) Price Image 2 – McDonalds.ie (2020) ‘McDonald’s use bundle pricing on items such as Happy Meals to make buying more products together more affordable’ (photograph). https://www.mcdonalds.ie/iehome/happiness_rules.html Place Image…

Tag: marketing

4 Brilliant Examples of Content Marketing in the Travel Industry

The Importance of Personal Branding and the Role Social Media Plays

Inbound Marketing – A Review – Wanderlust vs AllSaints

McDonald’s Extended Marketing Mix Over Time